Now is the time for your steers to meet the show stick. The way that I do this is while I have them tied up and they are eating. I let them see the stick, and smell the stick. I rub their brisket first and them their belly and last I just touch their feet. Start slow and for a short time Just a few minutes; then let them finish eating. Later in the afternoon I go back out and lead them around and use the stick a little more and try to set them up, now just do this each time you work with your calves.
Your goal is to stay calm, keep your cool, and just keep working with your calves and before you know it the touching, leading and setting up will all come together. You are trying to form a bond, gain you steer trust and built your own confidence. 
When this all happens you and your steer will become a team.
I know that everyone has there own way to do this. This is just what works for me.